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Tracked campaign links

Tracked campaign links

Every influencer gets a unique tracked link with UTM parameters, so you can see exactly what each deliverable drove — clicks, sign-ups, or stars — instead of guessing which post worked.

When an influencer joins a campaign, they get their own tracked link back to your product, launch page, or GitHub repo. It's unique to them, carries UTM parameters you control, and lets you see what that specific post, video, or story actually drove.

This is what makes it possible to tell genuine influence apart from noise: instead of one campaign-wide number, you get per-influencer data — which creator's audience actually clicked through, signed up, starred the repo, or downloaded the app. That's useful for the current campaign and for deciding who to work with again.

Influencers submit their deliverable link as proof once they've posted, and the campaign metrics roll up from there — see reviewing every deliverable for how that submission gets checked before it counts.

Frequently asked questions

How do I know which influencer actually drove results?

Each influencer gets a unique tracked link with UTM parameters, so clicks, sign-ups, downloads, or stars attributed to their link are visible per-influencer, not just as one campaign-wide total.

Do influencers need to set up their own tracking?

No — the tracked link is generated for them when they join a campaign. They just use that link instead of a plain one when they post.

Can I see results per channel, not just per influencer?

Yes — since each deliverable is tied to a specific influencer and channel, you can see whether your best results are coming from X threads, LinkedIn posts, YouTube mentions, or Instagram stories.