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Campaign brief generator

Campaign brief generator

Describe your product, app, or GitHub repo and the goal you're chasing. Amplibee drafts suggested talking points and captions per channel that a real influencer can adapt in their own voice — never a script.

A campaign starts with a brief: what you're promoting (a SaaS product, a mobile app, a GitHub repo, a Product Hunt launch, or a blog post) and what you want out of it — GitHub stars, sign-ups, downloads, awareness, or traffic. The generator takes that and drafts a starting point for each channel: a thread-shaped angle for X, a story-with-context angle for LinkedIn, a talking-point outline for a YouTube mention, a visual-first caption for Instagram.

None of this is meant to be posted as-is. It's a set of talking points and angles an influencer reads, adapts into their own voice, and records or writes themselves — see why fake engagement kills your launch and what to do instead for why that distinction matters. A brief that reads like a corporate ad gets ignored by the network; one that gives a creator something true and specific to react to gets picked up.

The brief pulls from your product profile — the same voice, audience, and product facts every time — so you're not re-explaining what you're promoting on every new campaign. Every draft is fully editable before it's published to the network.

Frequently asked questions

Does Amplibee write the influencer's post for them?

No. The generator drafts suggested talking points and captions per channel as a starting point. Influencers adapt them into their own words and voice before posting — a script read verbatim isn't genuine, and genuine is the entire point.

What can I brief a campaign around?

A SaaS product, a mobile app, a GitHub or open-source repo, a Product Hunt launch, or a blog post — plus a goal: GitHub stars, sign-ups, downloads, awareness, or traffic. That goal shapes the angle the generator suggests.

Do I need to write the brief myself?

No — describe your product and goal and the AI drafts the first version per channel. You can also write it entirely yourself if you'd rather skip generation altogether.

Can I edit the generated talking points before a campaign goes live?

Yes. Every generated brief is an editable draft — nothing goes out to the network until you've reviewed and, if needed, changed it.