How to get ChatGPT to recommend your product

How does ChatGPT decide which products to recommend?

No vendor publishes its full recipe, so treat any exact formula as a guess. Two sources are documented, and each asks something different of you.

Both sources favour products that are easy to find and that other pages confirm. Everything below comes from that.

Step 1: Let the crawlers in

If a crawler cannot read your site, it cannot use it. Check your robots.txt and allow the ones you want.

• OAI-SearchBot. OpenAI's crawler for search results.
• GPTBot. OpenAI's crawler for training data.
• Google-Extended. Google's control for its generative products such as Gemini.
• Sitemap. List it in robots.txt so crawlers find every page.

Check each vendor's current documentation first, because names and behaviour change.

User-agent: OAI-SearchBot
Allow: /

User-agent: GPTBot
Allow: /

Sitemap: https://example.com/sitemap.xml

Step 2: Say plainly what your product is

Put one sentence on your homepage that says what the product is and who it is for. Assistants quote plain statements.

• Write for a reader who knows nothing. Name the product, the job it does and the buyer it is for.
• Add structured data. JSON-LD gives crawlers the same facts in a machine-readable form.
• Keep names identical. Use the same product name and description on your site, directories and profiles.
• Keep it in text. Facts inside images or behind scripts can be missed.

Step 3: Get listed where buyers look

Directories and review sites are pages that name your product and link to it. They give an assistant a second place to confirm you exist.

• Review sites. The ones buyers in your category use.
• Alternatives directories. Pages that list products next to their competitors.
• Launch sites. A launch leaves a page behind that stays online.

Amplibee checks directories for your listing and gives you the submission page for each one that is missing.

Step 4: Earn mentions from real people

Pages written by other people are the strongest confirmation. Give them something specific to mention.

• A clear launch. A before and after that is easy to quote.
• Original numbers. Data other writers can cite.
• Communities. Post where the rules allow it, and answer comments yourself.
• Creators. If you pay, agree on disclosure and ask for a post you can link to.

Step 5: Answer the questions buyers ask

Buyers ask assistants for comparisons and alternatives. Pages that answer those questions directly are easy to use.

• Comparison pages. Your product against a named competitor, with honest trade-offs.
• Alternatives pages. The options in your category and who each one suits.
• FAQ sections. Short, direct answers under question headings.
• Pricing. State it. Assistants skip what they cannot find.

What does not work?

Shortcuts tend to be ignored or to backfire.

• Paying for a guaranteed spot. Promises like this are not something to rely on, and they do not improve your odds.
• Fake reviews and fake mentions. They break the rules of the sites that host them and do not hold up.
• Hidden text and keyword stuffing. Written for crawlers, useful to no one.
• Posting the same promotion everywhere. Communities remove it.
• Blocking crawlers and expecting citations. A blocked page is not a source.

How do you measure whether it is working?

Check once a month, in the same way each time, and compare.

• Ask the questions buyers ask. In a fresh chat: "What is the best tool for [job]?", "What are the alternatives to [competitor]?", "[Your product] vs [competitor]".
• Note whether you are named. And which competitors are.
• Repeat each question. Answers change from one chat to the next, so look for the pattern.
• Track the inputs. Directory listings, mentions and page checks. These are what you control.

On plans that include it, Amplibee AI visibility tracking asks these questions every day across Google Search, ChatGPT, Perplexity and Gemini and shows whether you are named.

Questions people ask