Trackboxx: cookie-free web analytics for websites and online shops

What is Trackboxx?

Trackboxx is a web analytics tool that counts visits without using cookies. It shows where visitors come from, what they view and whether they convert.

It is positioned as an alternative to Google Analytics for site owners who want clear numbers without a consent banner.

How does tracking work without cookies?

Trackboxx uses the visitor’s IP address once, with other parameters, to create a hash that recognises the visitor during a session. The hash is deleted automatically after no more than 24 hours.

The company says it stores only essential analytics data such as visitor numbers, page views, traffic sources, bounce rate and device type. It also says that, in its view, a separate consent banner is not required, and notes that this is not legal advice.

What can I measure?

Visitor numbers and page views, time on site and bounce rate, browsers and devices, regions and cities, live visitors, referrers and sources, and conversions and UTM campaigns.

Ecommerce reports for orders, revenue and abandoned carts
Google Search Console integration
PDF reports and shareable dashboards

What does it cost?

There is a free plan limited to 1,000 pageviews a month. The Basic plan is 5 EUR a month for one website and up to 25,000 pageviews.

Business plans add ecommerce tracking, Google Search Console integration, up to 10 websites and 10 users. A 30-day trial is available with every plan.

Alternatives to Trackboxx

Google Analytics is free and widely used. Privacy-focused tools such as Plausible and Matomo and Trackboxx count visits with less personal data. They differ in hosting, price and features.

Google AnalyticsGoogle’s free web analytics service.marketingplatform.google.com/about/analytics ↗
PlausibleA lightweight, privacy-focused web analytics service.plausible.io ↗
MatomoAn open-source web analytics platform you can host yourself or use in the cloud.matomo.org ↗

How Trackboxx compares

Option	Best for	Trade-off
Trackboxx	Site owners who want simple, cookie-free analytics with ecommerce reports from a German provider	It is a paid service once you pass 1,000 pageviews a month, and the consent question is the site owner’s to confirm
Google Analytics	Teams that already use Google’s advertising and measurement products	It uses cookies, so many sites need a consent banner
Plausible	A simple dashboard with a small script	Features and pricing differ, and ecommerce reporting is not the same as Trackboxx
Matomo	Teams that want full data ownership and a wide feature set	More to set up and configure, and consent depends on how you set it up

Trackboxx is a fit when you want clear traffic and ecommerce numbers without cookies and without a heavy setup. If you rely on Google’s advertising tools, Google Analytics stays closer to that stack.

Questions people ask about Trackboxx

What is Trackboxx?

A cookie-free web analytics platform made in Germany, for websites and online shops.

Does Trackboxx use cookies?

No. It works without cookies and does not store personal data, according to the company.

Do I still need a consent banner?

Trackboxx says that in its view no separate consent banner is needed for its analytics. It notes this is not legal advice, so check with your data protection officer or legal adviser.

Is there a free plan?

Yes. The free plan covers 1,000 pageviews a month and leaves out features such as live visitors, reporting, conversions and ecommerce tracking.

How much does it cost?

Basic is 5 EUR a month with one website and up to 25,000 pageviews. Business plans cost more and add ecommerce tracking and more websites and users.

Is there a free trial?

Yes. A 30-day trial with all features is available, and no payment details are required.

What happens if I go over my pageview limit?

You are not charged automatically. On the Free plan, statistics stop being stored once the limit is reached. On paid plans tracking continues for another 24 hours so you can upgrade or buy an extra pageview package.